« Bricorama électro suffisant et vert » : c’est le titre d’un article de Décisions Durables , un nouveau magazine que j’apprécie énormément pour sa qualité éditoriale, la pertinence de ses sujets, ainsi que pour le caractère très business oriented de ses articles. But this is not the subject! Bricorama investing in 2006 then in 2008 in a wind farm that allows him produce more energy than it consumes ! With 12 turbines and an output of 24 MW (a device that would meet the energy needs of 24,000 people), the group is undoubtedly an example to follow.
But what the article does not mention is that trying to sell Bricorama
its wind farm Breton since 2008 ( the year of its inauguration and after having invested 12 million Euros) but found no buyer. In its 2009 annual report published last April, the group class in the power generation assets to be transferred, thereby incorporating a tax benefit associated with the termination of the net assets of approximately 4 to 5 m illion euros. The group may well show a net increase of 3.3% over the previous year. What would have happened if he had kept his Bricorama park? Net income decreased by 15% ... for the second consecutive year! We understand better maneuver. But the real question is why did he not Bricorama anticipated this charge corporation tax on its wind farm? I believe the group had good early but found himself in one of the following two cases:
1. Speculation: the group had planned to realize a quick gain on the construction and subsequent sale of its wind farm enjoying the favorable development of green energy (regional grants / ADEME? (1) declining balance accelerated granted to equipment renewable energy production? (2) Reduction 50% of the rental value for equipment to save energy? (2))
2. Optimism: the group planned to better results in 2008 (including greater increase of sales, less sharp deterioration in financial results ...) and had to quickly find a way to improve its bottom line - hence the lack of communication on electro-sufficiency that would Bricorama yet been very supportive of his image
But leaving aside the resale of the wind farm and its Bricorama mysterious reasons, I would still like to note Bricorama that the example is a very good line of differentiation for companies who wish to show their commitment to environmental issues (even when their actions do not allow them to become electro-sufficient): evaluate for example the cost of installation of solar panels on roofs of shops or the impact would have on the consumer the construction of a wind (even if only 250 or 500 kW) on parking their hypermarket ...
(1): http://www.ademe.fr/midi-pyrenees/a_2_11.html
(2): http://www.environnement.ccip.fr/Transversal/Aides-et-taxes/Energie/Aides-dans-le-domaine-de-l-energie/Aides-fiscales/Mesures- tax-savings-to-energy-and-renewable-energies
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